Digital Media and Marketing Study Group - Module 1
We went through some the search operators that can be used to assist in refining searches and in assessing keyphrase competitors.
|type in the keyword phrase and click Get Ideas|
|search frequency tests offer alternative keyphrases to consider|
We chatted a bit about the freedoms we have to write basically whatever we want to write.
We also talked a bit about how to emphasize keyword phrases so that the search engine knows they are important to you. Good page structure is more search engine friendly when paragraphs are separated by headings. Emphasis can be placed on words by capitalizing the first letter, using bold or italic, using the keyphrases in textual anchors, logical naming of images, videos and web pages ... using attributes to image tags. These things will all be covered again when we start getting into blogging.
Not mentioned during the group but knowledge of HTML is a definite asset when it comes to optimizing code for best search engine performance. Web pages should be validated for errors. Spelling needs to be immaculate. The better a writer a person is, the better an optimizer they'll be as the search engines value intelligently crafted and cared for content.
Fred ensured us that internal hyperlinks within your own site are just as valuable if not more so than setting about starting a link building strategy from external sources.
We had a bit of a snack and a little social time then closed up the study group around three in the afternoon. We are quite sure these first five participants will return on January 30th for the second study. Maybe some others will join in. As most of our topics are inter-related to some degree, we are just going to pick up where we left off last time.